The aboast blog
Make customers your loudest fans.
Guides on asking for testimonials, the questions that get specific answers, and putting social proof where it moves people to sign up.
How to Ask for a Testimonial (With Examples to Copy)
How to ask for a testimonial without it feeling awkward: when to ask, where, the exact words to use by email, in-app and on a call, and what to do after a yes.
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20 Testimonial Questions to Ask Customers (and Why They Work)
20 testimonial questions to ask customers, grouped by what you need: the problem, the result, the doubts they had, and quotes for pricing pages and case studies.
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Where to Put Testimonials on Your Landing Page
Where to put testimonials on your landing page so they answer doubts at the right moment: seven spots, which quote and format suits each, and how many to use.
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What Is a Wall of Love and How to Build One
A wall of love is a page full of real customer praise. Here's what goes on one, how it differs from a testimonial section, and how to build one in an afternoon.
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How to Embed Google Reviews on Your Website
Four ways to embed Google reviews on your website, from a free map to a review widget, with the trade-offs of each and where on the page reviews help most.
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Video vs Text Testimonials: Which to Use and When
Video vs text testimonials compared: effort, trust, SEO and page speed, when each one wins, and how to get video testimonials from customers without a film crew.
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Testimonial Collection Email Templates for SaaS
Copy-paste testimonial collection email templates for SaaS, when to send each one, subject lines that get opened, and how to follow up without nagging.
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Testimonial Request Emails That Actually Get Replies
Most testimonial request emails fail before they're even read. Here's how to reduce friction at every step so customers say yes without thinking twice.
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Pricing Page Testimonials: 12 Patterns That Actually Work
Most pricing pages bury or skip testimonials entirely. Here are 12 specific patterns for placing social proof where it actually moves people from hesitation to checkout.
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Review Schema Markup: Get Stars Showing in Google
Review schema markup can put gold stars next to your search result — but most teams implement it wrong. Here's exactly how to do it without the guesswork.
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B2B SaaS Case Studies That Actually Get Read
Most B2B SaaS case studies are ignored. Here's how to write ones that pull readers in, build real trust, and move buyers closer to a decision.
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